IdenTV for Media
IDenTV creates revolutionary insights for media broadcasters to create new strategies to enhance ROI, ad-spend, increase viewership engagement, and more.
IDenTV empowers the media and entertainment industry with AI to becoming data-driven in ways that had been unattainable in the past.
Enhance targeting and engagement by generating dynamic advertising triggers based on context. Employ play-out verification and royalty tracking and gain significant improvement on content ROI. Plus enhance existing recommendation engines and product placement.
Identify brands and track occurrrences of advertisements and sponsorships inside broadcast TV. Improve brand safety and manage client reputation by tracking brand placement with content.
Enhance the value of media assetas from production to archive with in-depth classifier tagging. Improve workflow by adding deeper layers of metadata inside video assets. Employ copyright protection and rights management.
Utilizing IDenTV Media, local and national broadcasters leverage a complete deep learning toolkit to optimize content, increase internal ad sales intelligence, and boost programming appeal for increased audience engagement.
We work with digital streaming providers to deeply integrate our AI suite to deliver unparalleled analytics to enhance viewers experience via contextually based data overlays, granular cross platform Ad targeting, play-out verification, copyright protection and rights management tools.
We help brands by providing advanced analytics to measure a comprehensive return on investment for TV ad campaigns as well as measuring earned media in multichannel marketing campaigns.
We help agencies do more with TV Advertising by creating useful insights on creative ad placements to produce valuable synchronized advertisement retargeting, and provide advanced media planning tools to create a higher return on investment for their products.